Vote 1GB for Ocean.
What did your
GB create today?
A new choice: Restorative Consumption
Half of the world's coral reefs are already gone.
This has happened over the past 50 years.
Rising ocean temperatures, acidification, coastal development—multiple factors have compounded, and coral reefs continue to decline.
Coral reefs cover less than 1% of the ocean, yet support around 25% of all marine life. When reefs disappear, entire ecosystems are affected.
At the current rate of warming, more than 90% of coral reefs could be lost by 2050. Even now, the ocean is changing.
What is coral bleaching?
Coral bleaching occurs when stress causes corals to lose the algae in their tissues, turning them white. If prolonged, it can be fatal.
What can we do?
It may feel like a distant problem.
Coral reef loss is complex, and no single person can solve it. But that doesn't mean there's nothing we can do.
We don't need to change everything. We don't need drastic actions. Instead of changing behavior, we can change the design.
What if the things we already do every day could carry a different outcome? What if restoration could be built into everyday use?
The challenge isn't willingness. It's that these kinds of choices haven't really existed—until now.
Rethinking how we consume
Most consumption today is designed to end when it's used. You use it. It serves a purpose. Then it's gone. That's been the default.
But what if it didn't have to end there? What if something remained after use? Not by adding new actions, but by embedding a different outcome into what already exists.
That kind of design is possible.
Restorative Consumption
A model of consumption in which the act of consuming itself contains a built-in function of restoration. Using something and restoring something become a single, unified action.
It requires no additional donations and no special awareness. The more you use, the more restoration accumulates by design.
This is not about a product, but about how consumption itself is designed.
In the case of Coral eSIM
Coral eSIM is a service that puts this concept of "Restorative Consumption" into practice.
With Coral, for every 1GB of data you use, 1 yen is automatically donated to coral reef conservation organizations.
No special actions are required. No settings need to be changed, and no additional steps are needed. The data you use in your daily life simply adds up to restoration.
After use, you can check your total data usage and the corresponding donation amount.
Start from your next GB
Make ocean impact part of the everyday.
Switching to Coral eSIM is all it takes. From your next trip, your data starts to add up.